Uruguay is a small country located in South America, but it has a lot to offer when it comes to business events. The country has been participating in IBTM World, the leading global event for the meetings and events industry, since 2017. IBTM World is an annual event that brings together thousands of professionals from the meetings and events industry. It is held in different cities around the world and provides a platform for networking, education, and business opportunities. Uruguay has been participating in IBTM World since 2017, when it was held in Barcelona. Since then, the country has been actively involved in the event, showcasing its unique culture and offering its services to potential clients. Uruguay's participation in IBTM World has been beneficial for both the country and the event. Uruguay has been able to promote its services to a global audience and attract more business opportunities. At the same time, IBTM World has been able to benefit from Uruguay's presence by offering its attendees a unique experience. Uruguay's participation in IBTM World has also helped to strengthen its reputation as a destination for meetings and events. The country has been able to showcase its unique culture and offer its services to potential clients from around the world. This has helped to increase the number of international visitors to Uruguay and boost its economy. Uruguay's participation in IBTM World is an example of how small countries can make a big impact on the global stage. By taking part in such events, Uruguay is able to promote its services and attract more business opportunities. This is beneficial for both the country and the event, as it helps to strengthen Uruguay's reputation as a destination for meetings and events.